Portfolio
Selected writing and editing for brands, agencies and founders. Filter by the kind of work you need, and hover a piece for a preview.
Case study
Answer engine article that won the featured snippet
- Client
- Glideaway Door Systems
- Role
- Content marketing consultant and SEO writer
- Focus
- Answer engine optimisation (AEO)
- Work
- Informative articles, original images, alt text
Glideaway is a garage door manufacturer that has served customers in New Zealand and Australia for more than thirty years. They hired me through Upwork to write informative articles built for answer engine optimisation. None of their articles ranked first on Google, and they wanted that to change.
I used SEO tools and forums such as Reddit and Quora to find the questions their customers ask, then collected expert views from the Glideaway team. I linked related pages to build topical authority, created original images with SEO alt text and descriptions, and wrote a set of supporting articles that build trust in the brand.
Case study
Magento SEO guide that ranks above Moz
- Client
- HigherVisibility
- Role
- SEO content writer, through a content agency
- Focus
- Technical SEO topic for e-commerce store owners
- Work
- Long-form SEO article
HigherVisibility is a marketing agency in Memphis, Tennessee, with several industry awards in SEO, PPC and digital marketing. The content agency working with them needed a Magento SEO guide that engages, informs and converts, and gave me a brief with target keywords and sub-topics.
I read LinkedIn threads, watched YouTube walkthroughs and listened to podcasts on Magento SEO to bring expert points of view into the guide. I studied HigherVisibility's own case studies so the article could show their results without a sales pitch, and linked it to related pages to build topical authority and a clearer site structure.
Case study
Product page SEO guide that won the featured snippet
- Client
- HigherVisibility
- Role
- SEO content writer, through a content agency
- Focus
- Featured snippets and topical authority
- Work
- Long-form SEO article
HigherVisibility is a marketing agency in Memphis, Tennessee, with several industry awards in SEO, PPC and digital marketing. The content agency working with them wanted an article on optimising product pages for SEO that engages, informs and converts, and supplied a brief with target keywords and sub-topics.
I read LinkedIn threads, watched YouTube videos and listened to podcasts on the topic to give the article a fresh, expert point of view. I drew on HigherVisibility's own case studies to show what the advice looks like in practice, then linked the article to related pages to build topical authority.
Case study
Leading e-commerce content at an AI-powered SEO agency
- Client
- Nordica Marketing
- Role
- Head of E-commerce Content
- Focus
- SEO and AI discovery
- Work
- Collection pages, blogs, AI content editing
Nordica helps brands grow through organic search and AI discovery. Their e-commerce clients needed collection pages and blog content that could rank, convert and keep a consistent brand voice.
I wrote collection pages and blog posts for e-commerce clients, then moved into editing AI-generated content: checking facts, aligning it with each brand's guidelines, and structuring it for SEO and generative engine optimization.