Product page SEO guide that won the featured snippet
Featured snippet for "how to optimize your products page for SEO" and 57 ranking keywords.
Case study
- Client
- HigherVisibility
- Role
- SEO content writer, through a content agency
- Focus
- Featured snippets and topical authority
- Work
- Long-form SEO article
The brief
HigherVisibility is a marketing agency in Memphis, Tennessee, with several industry awards in SEO, PPC and digital marketing. The content agency working with them wanted an article on optimising product pages for SEO that engages, informs and converts, and supplied a brief with target keywords and sub-topics.
What I did
I read LinkedIn threads, watched YouTube videos and listened to podcasts on the topic to give the article a fresh, expert point of view. I drew on HigherVisibility's own case studies to show what the advice looks like in practice, then linked the article to related pages to build topical authority.
Top spotfeatured snippet on Google for "how to optimize your products page for SEO"
57keywords the article ranks for
16.67%more traffic to the page, month on month
Proof from search
More work
Glideaway Door SystemsAnswer engine content for a garage door makerSEO articlesHigherVisibilityMagento SEO guide for a US marketing agencySEO articlesTrustnameDomain registrar comparison articlesSEO articlesNordica MarketingCollection pages for e-commerce brandsE-commerceNordica MarketingAI content edited for SEO, GEO and brand voiceAI editingEditing sampleAn AI draft, before and after my editsAI editingAgency clientsLong-form blog articlesSEO articlesFoundersLinkedIn posts and content calendarsLinkedIn