Blog
Notes on SEO, AI search, editing and e-commerce writing.
GEO
· 4 min readWhat AI search means for your content
ChatGPT, Gemini and Google's AI Overviews now answer questions before anyone clicks. Here is how to write content those tools understand, trust and cite.
Editing
· 3 min readHow I edit AI drafts so they rank and read well
An AI draft is a starting point, not a finished article. These are the checks every draft goes through before I let it go live.
E-commerce
· 3 min readWriting collection pages that help shoppers choose
A collection page has two readers: a shopper deciding between products and a search engine deciding what the page is about. Here is how to write for both.