SEO blog articles
Researched, keyword-led articles built around what your customers actually search for, with clear answers they can act on.
Send a briefA blog post earns its place when a real customer types a real question into Google and your page gives the clearest answer. I start with that question, not with a word count.
Every article is product-led: useful to a reader who will never buy, and quietly convincing for the reader who might. Your product appears where it solves the problem being discussed, in examples, walkthroughs and comparisons.
What’s included
Keyword research
I find the searches your customers make, group them by intent and pick the ones your site can realistically win.
Briefs and outlines
Before drafting, you see the angle, the headings and the questions the piece will answer, so there are no surprises at review.
Meta details
Title tag, meta description and URL slug written for the click, not just for the keyword.
Internal links
Links to your product pages and related posts, placed where a reader would want them.
How we’ll work
Brief
We talk about your product, your customers and your goals. I learn the problems your product solves, how customers use it, and what they search for.
Draft
I write a product-led draft: useful first, with your product shown in real examples where it solves the reader's problem.
Polish
I refine the piece with your feedback and hand over content that's ready to publish.
Related work
Hover a piece for a preview.
Questions
- Do you do the keyword research or do I supply keywords?
- Either works. I can research keywords from scratch, or write from a keyword list or brief your team already has.
- Can you write about technical or scientific topics?
- Yes. I studied Environmental Chemistry and I'm completing an M.Sc. in Industrial Chemistry, so I'm comfortable reading research and checking claims before they go into an article.
- Will the articles mention our product?
- Where it genuinely helps the reader. I learn what your product does first, then show it in examples and comparisons rather than adding a sales pitch at the end.
- Do you upload articles to our CMS?
- Tell me which CMS you use when you send your brief and we can agree how the finished pieces are delivered.