About me
Writer, editor and illustrator, with a scientist's training.
I’m a writer with a scientist’s training. Science taught me to check every claim. Writing taught me to make people care.
I studied Environmental Chemistry at Lagos State University, and I’ve spent six years helping brands say what they know clearly, for clients in the United States, Australia and New Zealand. Through agencies such as Ink Different and Ideal Flavour I’ve written for HigherVisibility, pangea.ai, HostAdvice and Mayple. I’ve built and led a team of writers, and served as Head of E-commerce Content at Nordica Marketing, an AI-powered organic growth agency, where I wrote collection pages and blogs before moving into editing AI-generated content for SEO, GEO and brand guidelines.
I’m a product-led, customer-centric writer. Before I write a word, I learn what your product does, who it’s for and the problems your customers are trying to solve, so the content helps readers and makes the case for your product at the same time.
Today I’m also completing an M.Sc. in Industrial Chemistry at Covenant University, and when I’m not writing, I’m creating digital fashion illustrations. I’m based in Lagos, Nigeria, and I work with brands everywhere.
Product-led. Customer-first.
I don’t write content to fill a calendar. I start with your customer’s problem, then show how your product solves it, so every piece teaches something useful and moves the right reader closer to buying.
The customer's problem comes first
Topics come from real customer questions, pain points and goals, not just keyword lists.
Your product is the answer
Your product shows up where it genuinely helps the reader: in examples, walkthroughs and comparisons.
Show it, don't just say it
Use cases, screenshots and real outcomes let readers picture the product working for them.
A clear next step
Every piece is helpful on its own and ends with an easy next step for readers who are ready.
Career and credentials
Collection pages and blogs for e-commerce clients, then editing AI-generated content for SEO, GEO and brand guidelines.
Customer-focused, product-led content for B2C, MarTech, SaaS and e-commerce brands.
Answer engine articles that won a featured snippet and lifted page traffic 117% month on month, plus newsletters, ebooks and social copy planned with the CEO.
Set up and ran the content plan for a new blog that drew 200 positive reviews in its first month.
Researched, wrote and optimised articles for agency clients, with keyword research in Ahrefs, Moz and SEMrush.
Customer-first articles that reached the first page of Google.
Raised a client's email open rate by 74.1% in one month and drove over 56,000 social engagements in a month.
Brands I’ve written for Nordica Marketing · Trustname · HigherVisibility · Glideaway Door Systems · Cool Home Living · pangea.ai · HostAdvice · Mayple
Recommendations from LinkedIn
What sets her apart is her ability to combine her SEO and copywriting skills to deliver result-driven content that not only attracts but also converts visitors into customers.“Primus inter pares”Sinmiloluwa Ojo · PMP, PSM · Learning Business Partner
She was proactive, professional and meek with every stage of our cooperation. She's a rare gem in today's online marketing atmosphere, and I can attest to that anywhere.Godwin Oluponmile · Writer, journalist and SEO strategist
We've worked on several projects together and she's been able to take raw ideas and turn them into engaging SEO optimized blog posts.Uwemedimo Usa · SaaS marketing manager
Ara is a hardworking, result driven content marketing consultant. I highly recommend her.Emike O. · Client success manager
Ara is that word smith you need for your business.Precious Ngwube · Developer relations lead