Answer engine article that won the featured snippet
Featured snippet on Google, 443 ranking keywords and 117.01% more traffic month on month.
Case study
- Client
- Glideaway Door Systems
- Role
- Content marketing consultant and SEO writer
- Focus
- Answer engine optimisation (AEO)
- Work
- Informative articles, original images, alt text
The brief
Glideaway is a garage door manufacturer that has served customers in New Zealand and Australia for more than thirty years. They hired me through Upwork to write informative articles built for answer engine optimisation. None of their articles ranked first on Google, and they wanted that to change.
What I did
I used SEO tools and forums such as Reddit and Quora to find the questions their customers ask, then collected expert views from the Glideaway team. I linked related pages to build topical authority, created original images with SEO alt text and descriptions, and wrote a set of supporting articles that build trust in the brand.
117.01%more traffic to the page, month on month
443keywords the article ranks for
Top spotfeatured snippet on Google for "Can my garage door be controlled from my phone?"
Proof from search
More work
HigherVisibilityMagento SEO guide for a US marketing agencySEO articlesHigherVisibilityProduct page SEO guide for a US marketing agencySEO articlesTrustnameDomain registrar comparison articlesSEO articlesNordica MarketingCollection pages for e-commerce brandsE-commerceNordica MarketingAI content edited for SEO, GEO and brand voiceAI editingEditing sampleAn AI draft, before and after my editsAI editingAgency clientsLong-form blog articlesSEO articlesFoundersLinkedIn posts and content calendarsLinkedIn