Leading e-commerce content at an AI-powered SEO agency
Category copy that helps shoppers decide and helps search engines understand the range.
Case study
- Client
- Nordica Marketing
- Role
- Head of E-commerce Content
- Focus
- SEO and AI discovery
- Work
- Collection pages, blogs, AI content editing
The brief
Nordica helps brands grow through organic search and AI discovery. Their e-commerce clients needed collection pages and blog content that could rank, convert and keep a consistent brand voice.
What I did
I wrote collection pages and blog posts for e-commerce clients, then moved into editing AI-generated content: checking facts, aligning it with each brand's guidelines, and structuring it for SEO and generative engine optimization.
More work
Glideaway Door SystemsAnswer engine content for a garage door makerSEO articlesHigherVisibilityMagento SEO guide for a US marketing agencySEO articlesHigherVisibilityProduct page SEO guide for a US marketing agencySEO articlesTrustnameDomain registrar comparison articlesSEO articlesNordica MarketingAI content edited for SEO, GEO and brand voiceAI editingEditing sampleAn AI draft, before and after my editsAI editingAgency clientsLong-form blog articlesSEO articlesFoundersLinkedIn posts and content calendarsLinkedIn