E-commerce and collection pages
Category pages, product descriptions and buying guides that help shoppers choose and help search engines understand your range.
Send a briefA collection page has two readers: a shopper deciding between twenty products, and a search engine deciding what the page is about. Good copy serves both without stuffing keywords into the first one's way.
I led e-commerce content at Nordica Marketing, an AI-powered organic growth agency, writing collection pages and blogs for e-commerce clients. I write category copy that answers the questions shoppers ask before they add to cart.
What’s included
Collection pages
Intro and supporting copy for category pages: what is in the range, how products differ and how to choose.
Product copy
Descriptions that lead with what the product does for the buyer, with the specifications they need to compare.
Buying guides
Long-form guides that link into your collections and answer the research questions shoppers ask before they buy.
How we’ll work
Brief
We talk about your product, your customers and your goals. I learn the problems your product solves, how customers use it, and what they search for.
Draft
I write a product-led draft: useful first, with your product shown in real examples where it solves the reader's problem.
Polish
I refine the piece with your feedback and hand over content that's ready to publish.
Related work
Hover a piece for a preview.
Questions
- How long should collection page copy be?
- Long enough to help a shopper choose and no longer. The length depends on how many products the page holds and how different they are, which we agree in the brief.
- Can you match our existing brand voice?
- Yes. Send your brand guidelines or a few pages you like, and every page follows them.
- Do you write for large catalogues?
- Yes. I lead a team of writers, so larger volumes can be planned with a consistent standard across every page.